We teamed up with Kikkoman & 2x Olympic gold medalist Yuto Horigome for “How Yuto Rolls”, a campaign pairing signature skate tricks with custom sushi rolls inspired by each move.
@yutohorigome HOW YUTO ROLLS: Custom tricks, custom rolls—always with Kikkoman🍣 Switch Eel Manny Roll made with @Kikkoman USA Teriyaki Takumi #Kikkoman ♬ original sound - 堀米雄斗
Shot at iconic IYKYK locations like San Francisco’s Pier 7 and using classic VX1000 camcorder footage (an unmistakable nod for any skate video nerd…) paid off with warm reception from a community notoriously skeptical of outside brand marketing.
Agency Producer: Brett Donohue
Director/DP: Matt Winkler
Skate Cam Op: Nick Batanides
