Special Delivery

Jeff Hamilton has been dressing basketball royalty since the ’90s, long before NBA “tunnel fits” were a thing. Now that the pregame walkout has become a fashion runway in its own right, we took his True Religion collaboration straight to the arena.

The premise: a custom jacket, a player waiting on his game-day fit, and one New York-style bike messenger racing across car-centric Los Angeles to make the delivery before tipoff.

From director’s treatment through final delivery, Wink took this one on a run-and-gun sprint from Jeff’s downtown atelier to Crypto Arena, handling production and post for the multi-asset launch campaign & product drop.

An iconic streetwear collab, delivered with cinematic style.