3M Scotch

Resting Gift Face w/ Ego Nwodim

Agency: Ketchum

Scotch Brand teamed up with Ego Nwodim for Resting Gift Face, a holiday spot about the very specific look you make when a gift misses the mark.

Shot on location at a brownstone in Brooklyn NY, we brought peak Christmas to the lingering heat of September. From scripting and creative development through post, we delivered five versions of the spot across different lengths and formats, plus full talent and product photoshoots to round out the campaign.

@eggyboom In our family, the secret ingredient isn’t just in the kitchen—it’s in the wrapping, too. Scotch Brand Tape brings joy to the holidays, one wrapped gift at a time. #Ad #ScotchBrand #RestingGiftFace #RGF ♬ original sound - Ego Nwodim 😘

BTS Gallery